Job Description: The Manager, Marketing is accountable for supporting and leveraging Canada Post Corporation products and services through marketing and branding. The Manager identifies, develops, and evaluates brand marketing strategies, programs, internal rollout plans, and campaigns based on organizational objectives, market characteristics and resources. Through in-depth knowledge of customers, consumers, competitors, market conditions, and CPC products and services, the Manager creates and promotes programs to business/ consumer markets. Manages and executes various above-the-line and below-the-line brand marketing and channel support activities (Digital and Physical); activities include agency management and budget management. Evaluates and reports on results and works with stakeholders including business partners and suppliers to meet the Corporations objectives and to ensure competitiveness in the market. Job Responsibilities: Maintains a network of internal and external contacts to regularly benchmark and remain current on future trends and developments related to government standards, industry practices, legislation, guidelines, new technologies, and programs related to marketing and branding. Monitors and evaluates competitor activities to identify threats and opportunities. Reviews the creation and production of all marketing and promotional materials intended for an external audience to ensure that a consistent brand image and message is being maintained. Manages and makes recommendations on various Marketing initiatives and strategies. Manages and coordinates programs and campaigns, budget, timelines, objectives, impact and scope. Plans, participates and oversees the organization's brand marketing and promotional activities including direct mail, in-store and other corporate assets, trade shows, print, broadcast, and electronic media to ensure they align with corporate brand guidelines. Evaluates and reports on program results. Identifies the cause of success or revenue shortfalls and recommends future approaches and/or corrective action in order to continuously improve campaign ROI performance. Creates a positive work environment and culture by providing clear objectives and performance expectations for direct reports. Ensures a continuing development of employees and provides employees with the support necessary to deliver against the expectations of their roles. Builds, manages and leverages relationships with key stakeholders, developers, production managers, project teams, clients, product leads, suppliers and corporate communications to market products and services and to ensure their cooperation and engagement. Agency management; works with agencies to create integrated and effective Brand marketing campaigns and assets. Acts as the corporate resource on marketing and acts as liaison with the Corporation's agencies of record and other suppliers of advertising and promotion services; provides information with regards to the product, timing, target requirements etc. Creates Brand Marketing tactics (to company and external audiences), campaigns for business/ consumer markets, channel support, online promotions and promotions to different geographic markets etc. Determines financial aspects of marketing programs for new product development such as budgets, expenditures, research, development appropriations, return-on-investment and profit-loss projections to assess impact and market performance. Job Requirements: Strong financial acumen and ability to manage budgets in real-time Strong interpersonal skills with an ability to build and maintain relationships Strong oral and written communication skills Sound organizational, analytical, judgement and decision-making skills with proven abilities in problem solving 2 or more years’ experience managing people. Completed post-secondary, preferably in a related field OR a combination of equivalent professional experience and training. Experience working in an agency or client-side environment in a brand-building role. Excellent team building and leadership skills and experience Minimum 5 years of relevant functional agency or client-side in a brand-building or above line advertising role. Designation and or certifications programs may be required for certain positions (e.g. Finance & Engineering) Proficient computer skills and competent with Microsoft Office and Adobe programs Job Details: Company: Canada Post Vacancy Type: Full Time Job Location: Toronto, ON, CA Application Deadline: N/A Apply Here Jobsvilla.net
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