
Website River Island
Job Description:
From our first shop in the remains of a North London bombsite in the 1940s, to now over 250 stores across the UK, Ireland and internationally. We are known for our stylish, affordable fashion and we like to shout-it loud.
Our Island community is everything and we are stronger together. Every Islander counts in making fashion a force for good and we value individuality and difference. Exceptional people have made River Island a success for over 70 years. Together we will continue to do so in the years ahead.
Job Responsibilities:
Support Senior PR Manager and PR Manager’s in implementation of press and influencer strategy
Building on and maintaining a strong network of press and industry contacts as well as representing the brand at industry events where applicable
Organising & attending breakfasts and dinners with press and talent
Contribute to / action follow-up activity across brand and department-based ideation sessions
Pitch brand stories/hero product to press – media alerts and press releases
Facilitate image requests across WW, MW & KW
When applicable, co-ordinating showroom appointments with press (alongside Press Assistants/ Exec/PR Managers)
Proactively supporting VIP outreach and dressing
Support PR Managers on WW / MW / KW influencer campaign co-ordination where required
Manage influencer and press events throughout the year
Attend and feedback to relevant internal teams press / influencer feedback on product / competitor analysis
Manage seasonal press discount cards/ online discount codes
Compiling weekly/monthly/dedicated activity press and influencer reports when directed
Manage and maintain the press/influencer database accordingly
Ensure contracted and gifted influencers are driving the desired brand perception. Ensure all activity is designed to ultimately influence our aspirational target customer
Manage and update the influencer content monitoring platform accordingly (Tribe Dynamics)
Support effective management of influencer budget alongside PR Manager through ROAS model for community activity.
Manage the Press & Influencer Assistant to facilitate press and influencer outreach and content roll-out in a timely and effective manner. Motivate supporting junior team members to commit to doing extraordinary things to achieve overall goals
Job Requirements:
- Develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences. Can tailor communication content and style to the needs of others. Pays attention to others’ input and perspectives, asks questions, and summarises to confirm understanding.
- Plans and prioritises work to meet commitments aligned with marketing and business goals. Strengthens alignment and coordination between own work and others’, providing well-sequenced activities and exact time frames. Foresees and resolves any potential bottlenecks and delays.
- Holds self and others accountable to meet desired team commitments. For example, measures and tracks own performance, and supports the junior team to learn from successes, failures, and feedback. Adheres to, and enforces, goals, working policies and procedures.
- Supports problem solving of information related to the task at hand. For example, gathers basic information to understand a problem and find a solution. Seeks to understand and apply problem-solving methods.
- Consistently achieves results, even under tough circumstances. Holds self to high standards of performance; sets challenging goals; wants to achieve meaningful results; pursues initiatives/efforts to successful completion and closure. Focuses on key goals, even during setbacks and obstacles.
Job Details:
Company: River Island
Vacancy Type: Full Time
Job Location: Glasgow, Scotland, UK
Application Deadline: N/A
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