Sainsburys Careers – Loyalty Marketing Executive

Job Description:

Through our CRM and loyalty team, we drive growth from our customers at all stages of their relationship with us. We focus on ‘Knowing our customers better than anyone else’ in order to drive business growth including sales, profit and share and also drive long term loyalty. You’ll be focussed on driving sign-up, regular participation, commercial benefit and brand advocacy to Sainsbury’s and the Sainsbury’s group.

Job Responsibilities:

• Understand the strategy and drive the scoping and delivery of the activity, resulting in customer loyalty and supporting total business performance.
• Scope, test and implement new activity ideas and mechanics to further improve and refine the programme.
• Work with all relevant agencies and internal teams to brief, build and execute plans across all channels ensuring all activity is delivered to agreed process, on time, on budget and meets quality standards.
• Work closely with the Analytics team to brief and ensure accurate delivery of customer targeting, data selections and analysis
• Ensure a customer-centric approach to all communications and align content with key events in the customer plan.
• Present campaign plans and performance learnings to stakeholders in relevant forums, generating support and understanding around the business.
• Support the loyalty manager with financial management, working in line with our periodic reporting process.
• Work with the group loyalty managers and execs to ensure good ATC and clash management of our activity so we deliver activity which is customer centric.
• Support the loyalty manager on any work in relation to the development of our loyalty strategy and adhoc projects as required.

Job Requirements:

• Knowledge of CRM programme design and implementation
• Experience of end-to-end delivery of direct marketing campaigns from brief to deployment
• Strong creative and communication skills – understanding proposition development, content strategy, creative development, channel integration and use of brand guidelines
• Confident with data and an understanding of campaign analytics, allowing confident management and challenge of analytics and financials
• Good agency management skills managing timelines, processes, reviewing fees and performance
• Strong project management skills and ability to manage several campaigns simultaneously
• Good influencing and relationship building skills
• Able to communicate results and learnings in a way that is easy for all stakeholders understand

Job Details:

Company: Sainsbury’s

Vacancy Type:  Full Time

Job Location: Birmingham, England, UK

Application Deadline: N/A

Apply Here

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