Signature Flight Employment – Digital Marketing Director

Job Description:

Signature is seeking a Director of Marketing (Digital). This is a key leadership position on the Global Marketing team (and the broader Commercial team) with responsibility for overseeing a business function that must evolve and innovate to drive significant value across the entire organization (US + EMEA + ROW). This is a high visibility and specialized role which requires a creative, problem-solving marketing leader with demonstrated experience building foundational digital marketing infrastructure, optimizing ROI and managing full-funnel marketing programs, with a focus on revenue generation in a largely B2B landscape. The individual will be focused on the development, planning and execution of the Company’s long-term marketing strategy over the next 3-5 years and will lead planning, and day-to-day execution of high-impact digital and multi-channel programs. This individual will also be responsible for executing campaigns that drive lead generation and brand engagement among key target segments. This is a cross functional role requiring engagement with teams at all levels, from front-line employees to the Boardroom. This is an exciting opportunity to build and deploy an industry defining digital marketing eco-system.

Job Responsibilities:

• Assess external digital opportunities and threats as key inputs to making the best decisions on business strategy given digital realities;
• Meet departmental and brand expectations inclusive of stretch goals through appropriate resource management and strategic innovative thinking;
• Translate business strategies and lead a team that is focused on business goals, by brand, balanced with brand positioning
• Work with Commercial / Marketing leadership to ensure digital strategies accomplish marketing objectives;
• Ensure smooth operation for all digital tools and applications (e.g. website, marketing hub, social media, etc.);
• Generate innovative ideas to increase web traffic and ensure best web practices are being met;
• Work with IT to manage user experience across platforms, assisting with problem resolution;
• Support value proposition creation for customers, by identifying gaps, trends and opportunities for success
• Act as a champion and change agent in leading the organizational changes required to build and sustain digital capabilities;
• Monitor, analyze and measures the effectiveness of all programs to ensure the maintenance of actional insights, in real time, short term and long term
• Foster productive relationships with key senior customer decision makers;
• Evaluate and recommend new optimization methods to improve customer experience;
• Act as a thought leader on emerging digital business models and technologies, articulating the opportunities internally and externally;

Job Requirements:

• Excellent communication skills, strong attention to detail, and strong quantitative and analytical skills
• Strong collaborator who can work cross-functionally to achieve objectives; get work done through others, regardless of seniority / reporting relationships
• Good design aesthetic and a strong ability to judge visual appearance
• Excellent problem-solving skills – able to identify, analyze and propose solutions to various technical and business issues
• Superior analytical skills; can build and drive a business case and report success metrics; can translate business case into strategy and tactics; must be able to assemble and interpret data to deliver business insights/reporting
• Strong management skills- patience, coaching, and demonstrated ability to work in a fast-paced, “self-starter” environment
• Bachelor’s degree; MBA preferred
• Experience collaborating with marketing agencies, producing accurate briefs and ensuring a timely delivery of agency outputs
• Proven background creating / upgrading enterprise digital marketing platforms; Deep understanding of digital marketing tactics including SEO/SEM, display, retargeting, etc.
• Excellent problem solver who can creatively address issues and come up with ways to evolve, improve process; leverage technology to help create sustainable, cost-effective solutions
• Demonstrated comfort with Web Analytics; Ability to define and report key performance metrics on program’s effectiveness using host of software/reporting tools (e.g., Microsoft Dynamics, Tableau, Excel, etc.)
• Excellent time management, multi-tasking, and organizational skills
• Understanding of web-based technologies and tools (HTML, CSS, Photoshop etc.)
• High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends

Job Details:

Company: Signature Flight Support

Vacancy Type:  Full Time

Job Location: Orlando, FL, US

Application Deadline: N/A

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