
Website Victoria's Secret
Job Description:
The Copywriter is responsible for digital copy, specifically email and social, with a comprehensive understanding of the target customer and brand for both Victoria’s Secret Beauty and PINK Beauty. This role is equal parts creative and administrative, with time split between writing and managing daily copy updates across our digital platforms.
Job Responsibilities:
- Write compelling, brand-right, engaging Email and Social Media copy for Victoria’s Secret Beauty and PINK Beauty
- Create compelling names and emotional branding to “name & claim” special promotional events
- Partner with product Copywriters and Marketing partners to understand product point of view and marketing goals
- Stay relevant with fashion trends through magazines and field research (street, art, pop culture); present concepts and ideas to cross-functional partners
- Track language trends throughout the market and popular culture, especially as it relates to Social Media
- Manage and administrate daily copy updates (offer changes, price changes, messaging adjustments, etc.) via multiple CMS systems
- Coordinate and upload copy for Product Description Pages to CMS
- Support Copy Managers with site copy—upload completed floorset copy to CMS
Job Requirements:
- Bachelor’s degree in Journalism, Creative Writing, Communications, Marketing or related field
- 3-5 years of experience as a writer/editor/blogger
- Versed in Millennial and Gen Z culture: current trends, vocabulary, music, celebrities, etc. Must have finger on the pulse of current language
- Superior time management skills
- Strong ability to multi-task and meet deliverables within a fast-paced environment
- Attention to detail; can manage a wide variety of tasks and projects, without letting things slip through the cracks
- Strong passion for writing and creating new ideas
- Passionate about the Beauty industry; loves all things beauty related
- Strong collaboration and teamwork orientation; ability to work cross-functionally with other internal departments toward the development of successful programs
- Excellent written and verbal communication skills with an attention to detail, accuracy and thoroughness
Job Details:
Company: Victoria’s Secret
Vacancy Type: Full Time
Job Location: New York, NY, US
Application Deadline: N/A
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