Tuesday , February 27 2024

Sainsburys Jobs – Senior Marketing Manager

Website Sainsbury's Bank

Job Description:

You will work focussed on helping our customers to adopt our digitised journeys to self-serve their needs with our products, prioritising your time against business needs. The strategy must include long term as well as short term goals, to ensure that we are setting ourselves up for long term success and not focused just on immediate delivery. You will manage peaks and BAU through leveraging colleagues when required in a cross-functional matrix organisation. Working closely with our internal planners, commercial teams, and suppliers – you will develop and understand the key strategies, targets and relevant KPI’s for this project. You will execute and land campaigns, optimising them in flight, working with our channel teams, shared-service dept. and performance team on meeting and where possible, exceeding targets.

Job Responsibilities:

  • Develop appropriate lead campaign messaging for products/services, which forms the foundation of all marketing comms in its respective sector/product(s) vertical across paid, owned and earned media
  • Working with the appropriate channel/media owners and the Performance team manage continuous improvement taking appropriate action to dive forward
  • Take a test, learn, and refine approach to activity where appropriate ensuring that IP is captured, stored, and shared
  • Work collaboratively with our wider Customer colleagues to understand our product portfolio, key product features and the commercial drivers that impact our P&L, customer segmentation, primary customer targets and our direct channel mix
  • Analyse and interrogate data to better target, personalise and drive sales across paid, owned and earned media
  • Work collaboratively with the planners, channel experts and agencies to build out and execute ROI+ product campaigns
  • Responsible for overseeing the implementation of relevant regulation and managing compliance sign-off process via the partner (where necessary) and the internal teams involved
  • When you spot significant opportunities to drive more ROI+ income, reduce costs and/or create better customer outcomes beyond BAU (outside of your control). You will be empowered to act on this by raising or asking for a virtual project team to investigate and deliver against the opportunities

Job Requirements:

  • Customer focus- focus on understanding, anticipating and exceeding customers’ needs
  • Exposure to implementation of regulations e.g. GDPR and T&Cs is highly desirable
  • Strategic vision- passion for digital products coupled with the ability to create drive and champion a long-term vision in line with business strategy
  • Data driven – a drive for the use of product/ channel metrics to prioritise a roadmap effectively and the ability to use data and insight appropriately to make informed decisions, consistently monitoring product/ channel performance using both quantitative and qualitative measures – where required.
  • Well organised and able to prioritise workload in line with tight deadlines and work effectively under pressure
  • Highly numerate, with excellent analytical and problem-solving skills and attention to detail
  • Excellent team player with ability to working closely with others to deliver results
  • Proven track record of working on own initiative, with the ability to introduce fresh thinking to the role and the wider team
  • Demonstrate an ability to think and reason logically
  • Strong relationship management skills

Job Details:

Company: Sainsbury’s

Vacancy Type:  Full Time

Job Location: Sunderland, England, UK

Application Deadline: N/A

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